Jerry Seinfeld, Kesha and the modern etiquette of hugging

The hug-refusenik comedian has exposed the thicket of ambiguities surrounding the affectionate gesture. Here’s how to do it properly

When will Jerry Seinfeld learn about hugging? Given that his celebrated sitcom’s unsentimental tone was based on their “no hugging, no learning” writers’ room maxim, possibly never. And, clearly, time is running out if a recent encounter with Kesha is anything to go by.

Seinfeld was being interviewed by US radio host Tommy McFly at an event in Washington DC on Tuesday, when the pop star interrupted them to announce: “Oh my gosh, I love you so much.”

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Alex Vidal